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CANVAS is a Woman-Owned, contemporary lifestyle brand created for the modern woman seeking effortless style. Each piece is designed by our in-house team, striking a balance of on-trend styles and updated classics that take you from weekday to weekend – perfect for us girls on the go!
At CANVAS, it’s our goal to help you Define Your Style & Be Your Best Self whether you’re off to work, dropping the kids at school, or enjoying a date night. We love what we do because we appreciate the power of Amazing Accessories. It only takes a great pair of earrings, a killer bracelet stack, or your favorite Grab-&-Go necklace to completely change your mood, and ultimately, the course of your day.
“Being a busy mom myself, I totally understand the struggle! That’s why, when I launched CANVAS a few years ago, I was adamant that our designs (and quality) were both On-Trend and Sophisticatedly Stylish … but also easy to Pair & Wear. That’s where the “Effortless Style” comes in … our pieces must easily create Grab-&-Go Style and pair well with most things in your closet! I can’t think of a single piece in our line that wouldn’t look just as amazing paired with a simple white T-shirt & jeans as it would paired with a more dressed-up ensemble. Most days, if I can’t grab it & go in less than 20 seconds, it doesn’t get to go - my daughter can't be late to school because Mom can't find the "right" jewelry to wear! It's got to be Easy, and at CANVAS, that's what we strive to create every day.”
Our humble beginnings inspire everything we do. Our founders, Michelle Shaw and her husband, Davin, began their journey in a large room above their garage. Together, they spent countless hours designing jewelry and creating samples that would eventually find their way to wholesalers and distributors. While the pair was originally creating custom designs for a private label, they decided that it was time to start on a different path.
After building a successful wholesale business, and expanding several times, the company finally moved their office into a 7,500 square foot urban, industrial warehouse. Set along the Museum Reach of the San Antonio River, this was the perfect space to inspire creativity and serve as the company’s headquarters.
It was also the perfect time for Michelle to finally realize a life-long dream … starting a Fashion Brand of her own.
“I’ve always had a creative side and have been in love with fashion for as long as I can remember. As a little girl, I loved designing doll clothes, picking out fabrics, and sewing them with my great-grandmother. And, more than anything, I loved spending countless hours going through her vast collection of beautiful costume jewelry and playing dress-up – It was the best!
I designed competitive baton twirling costumes throughout high school and college, and later, the bridesmaids’ dresses for my wedding. After not being able to source the materials for my vision locally, I flew to New York City to shop the garment district for the perfect mix of fabrics. After that, I was hooked and knew that I just had to be in this business!
Fashion jewelry won over clothing, partly because of the love I had for my great grandmother’s costume jewelry collection as a child, and partly because of my husband’s own background in the jewelry business.
The thing that sets jewelry apart for me is that Fashion Jewelry can easily freshen up a tired wardrobe, and you never have to ask yourself, ‘Does this make my bottom look big?’ or ‘Am I tall enough to pull off this look?’ It’s carefree, fun and instantly pulls your entire look together regardless of your body size or height - you don’t have to be a Size 0 to look great!’”
CANVAS was launched in January 2016, and it immediately became a huge hit. Within 10 months, our company had a showroom on 5th Avenue in New York City. CANVAS continues to be a favorite among high-end boutiques and upscale department stores, not only for its amazing style but also for the surprising guilt-free pricing! It fills a void in the marketplace for quality, on-trend fashion jewelry that customers can afford to fall in love with.
Start exploring our collections today to discover what pieces are right for you!