In 2007, Michelle Shaw, along with her husband, Davin, began the journey that would eventually lead to CANVAS. Their humble beginnings started in a large room above their garage, where they spent countless hours designing jewelry and making samples. At that time, the business focused on designing and selling to wholesalers & distributors, and creating custom designs for private label.
After building a successful wholesale business, and expanding several times, the company finally moved their office into a 7,500 square foot urban, industrial warehouse space along the Museum Reach of the San Antonio River. This was the perfect space to inspire creativity and serve as the company’s headquarters.
It was also the perfect time for Michelle to finally realize a life-long dream … starting a Fashion Brand of her own.
I’ve always had a creative side, and have been in love with fashion for as long as I can remember. As a little girl, I loved designing doll clothes, picking out fabrics, and sewing them with my great-grandmother. And, more than anything, I loved spending countless hours going through her vast collection of beautiful costume jewelry and playing dress up – It was the best!
I designed competitive baton twirling costumes throughout high school and college, and later, the bridesmaids’ dresses for my wedding. After not being able to source the materials for my vision locally, I flew to NYC to shop the garment district for the perfect mix of fabrics. After that, I was hooked, and knew that I just had to be in this business!
Fashion jewelry won over clothing, partly because of the love I had for my Great-Grandmother’s costume jewelry collection as a child, and partly because of my husband’s background in the jewelry business.
The thing that sets jewelry apart for me, is Fashion Jewelry can easily freshen up a tired wardrobe, and you never have to ask yourself, “Does this make my bottom look big?”, or “Am I tall enough to pull off this look?” It’s carefree, fun and instantly pulls your entire look together regardless of your body size or height – you don’t have be a Size 0 to look great!
CANVAS was launched in January of 2016, and immediately became a huge hit. Within 10 months, the company had a 2nd office and showroom on 5th Avenue, in New York City. CANVAS continues to be a favorite among high-end boutiques and upscale department stores, not only for it’s amazing style, but for the surprising guilt-free pricing, as well. It really fills a void in the marketplace for quality, on-trend fashion jewelry that customers can afford to fall in love with.